Vermouth Actually

Born from curiosity, crafted in Hove, steeped in Sussex.

Most vermouths live at the back of the cupboard – splashed into a sauce or drowned in a cocktail. Vermouth Actually is different. This is a premium Sussex vermouth designed for sipping: poured short, taken slowly, and enjoyed like a fine whisky, brandy, or port.

Vermouth Actually began as a happy accident during Alex Ryan’s travels, when a simple vermouth and soda eased his indigestion and sparked a curiosity for its balance of botanicals and bitterness. That moment became an obsession – experimenting back home through dozens of small batches.

Along the way, a family story resurfaced: his grandparents’ favourite drink, their own mix of red & white vermouth, topped with soda, affectionately called “mixed and”. It felt like something passed down, and when the recipe finally clicked, Alex honoured them by including his middle name, their surname, Gray, on the label.

In the glass, it’s indulgent and aromatic, led by fresh orange, burnt sugar, gentle spice, soft herbs and a balanced bitterness. Serve it neat in a heavy glass, or lengthened with soda – but always take your time.

If you think vermouth is just a mixer, come and discover how good it can be when it takes centre stage.